Thursday, August 2, 2012 - Suplementos Online - In the News was mentioned in StartupBlog!  Use Chrome to translate the article in Portuguese.

A summary in English: is a leading online retailer of nutritional supplements which launched last year.  The company is focused on the fast-growing market segment that includes vitamins, athletic performance enhancers, energy supplements, weight control products and fitness tools.  The site sells all brands but is also the official store of Brazil's largest nutritional supplements company, IntegralMedica.  

The team has a diverse group of founders, both American and Brazilian.  Rafael Reboucas, the CEO left his job at construction mega-company, Andrade Gutierrez.  The other two founders, Felipe Mansano and yours truly, were formerly investment bankers with Goldman Sachs.  Felipe is also COO of Tiger-backed Homepage


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